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Radiowaves

April 2008

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Radio Advertising is Easier Than You Think...
Top 10 Reasons to Advertise on the Radio	Top 10 Reasons to Advertise on Island 107.1
10. Businesses that advertise are successful. Advertising is vitally essential to survival and growth.	10. Best way to reach to listeners age 18-35 who actively spend money on products and services.
9. Advertising strengthens and maintains your image. In a troubled economy, you must project confidence, reputation and reliability. Continue to communicate positively with the consumer.	9. Best reach to local residents and service industry workers - and visiting tourists go to where the locals go.
8. Radio goes where you go, and it goes where your customers go. Whether it’s in the home, in the car or on the boat, radio is portable and FREE. You can take radio anywhere - and no cable costs!	8. Cost-effective compared to other radio stations and other media including print, TV and cable.
7. People have new wants and needs every day. New people are moving here every day. If you don’t keep advertising, you miss new opportunities.	7. Only radio station actually broadcasting from within Key West. The studio is located on Duval Street!
6. Advertising in a troubled economy gives you a sharp advantage over competitors who mistakenly cancel or cut back their advertising. With radio advertising, you pull ahead of competitors and stay there.	6. Locally owned and operated. Not part of a same-sounding distant national conglomerate.
5. A radio commercial stands alone. When your message hits the airwaves, you have no competition for the time you are on air!	5. Local programming and origination. No satellite-fed canned music!
4. Advertising must be continuous. People forget fast. They’re bombarded with 1,000s of impressions and ideas daily. What are the statistics about how fast people forget? It used to be that something like 80% forget a message in 24 hours. But I forget.	4. Latest fresh music format, and without the repetitive juvenile sound of other radio stations.
3. Radio is cost effective. Radio can be tailored to suit most budgets, no matter how large or small.	3. Variety of special programs, bringing you favorite tunes and a pulse on the community.
2. Radio is immediate. You may have something special to tell your customers, so tell them now. Why wait for next week’s deadline?	2. Always upbeat, frequently hilarious, and sometimes irreverent. (What will they say next?)
1. You can’t afford NOT to advertise on Island 107.1 FM!